To thrive as a coffee establishment and gain customer loyalty, building a robust brand identity is non-negotiable. Yet developing this goes far beyond merely creating an emblem or choosing hues – it involves identifying your coffee house’s core beliefs, target demographic, and optimal experience.
When I started creating the brand identity for the Caramel coffee house, it wasn’t just about brewing up tasty beverages – the company also had produced some pastry – it was about developing a unique brand identity that resonates with customers. The key element of this is choosing an unforgettable brand name that captures the essence of what you’re all about.
Caramel – is the name that relates to classic and vintage attitudes. Therefore, the color scheme is made in a beige and brown color palette.
But creating a cohesive brand identity went far beyond just name or logo. The other brand elements as business cards, the menu, gift cards, paper bags, etc. should reflect the spirit of the brand.
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