Amidst the hustle-bustle of downtown lies Beauty Express – a little haven for those seeking beauty and grooming services under one roof. Until recently though, it struggled with establishing itself as a reliable beauty destination in the area. Hence, came into existence an urgent need for creating an impactful visual representation that would stay with customers long after they had visited the salon.
The solution arrived in the form of an elegant design portfolio, which showcases everything this salon has to offer. When trying to create a design portfolio that can satisfy different customers while reflecting the salon’s trendy outlook, the biggest challenge faced by Beauty Express was how to make their logo, packaging, and outdoor banner consistent across all channels.
But after much research and brainstorming, my client and I successfully achieved the goal we set out to achieve. By crafting a simple yet striking logo that perfectly captures the essence of Beauty Express. A local salon known as Beauty Express recently went through an image revamp in order to better convey its services to potential customers.
So I started out creating an innovative new logo that included both its name and a sparse yet effective rendering of a hair dryer, and a girl’s head. Upon completion, we moved on to develop packaging designs for each item in their impressive range of quality hair products that consistently used matching typography and color schemes featured in the earlier branding work. Beauty Express has established a strong brand identity with the help of mine.
This is exactly what Beauty Express achieved. I managed to craft an admirable design portfolio for the salon’s hair products and marketing materials. The result? Increased sales and happy clients who can easily identify the brand they love.
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