Corporate identity may include many things. Brand book is probably a key element of it. It’s like a bible for corporate usage.
The brandbook contains the naming of the enterprise, its logo and colour palette, to name a few.
Even more, there are a lot of rules and regulations inside.
Corporate identity book presents how your logo and your slogan should be printed in colour, or black and white. It tells you about any other color scheme as well.
Also, brandbook explains how those thing should be positioned.
Graphic designer must take in consideraton everything starting from colour palette to the position of all elements on paper or lightbox.
In addition to the brandbook, corporate ID contains some paper folder layouts, and business card design, as well as fax blanks and similar stuff too.
More branding & corporate identity design and other stuff are in my Instagram. You can follow me if you like.
Other examples of my designing are in my portfolio.
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